Record-setting pre-sales leads to economic forecast being surpassed
After the most successful ticket pre-sales in PGA history, the 2012 PGA Championship at Kiawah Island Golf Resort on Kiawah Island, South Carolina will generate a total overall economic impact of $193 million for the state of South Carolina. Still more than a year away from the August 2012 event, the Championship has already exceeded previous economic predictions by $8 million due to sales to date.
Forecasted as the largest sporting and social event to ever descend upon South Carolina with 210,000 spectators, the 2012 PGA Championship is developing into the number one demanded ticket in PGA history.
“Only 6 percent of tickets and 23 percent of corporate hospitality options remain,” said Brett Sterba, 2012 PGA Championship Director. “Excitement for the tournament is evident as the Championship has set and broken five single-day ticket records with the largest grossing day nearly tripling the sales record on file.”
Due to this record-breaking pre-sales data, the economic impact of the event can be stated with certainty. Whereas most events must rely on day-of ticket sales to produce estimates of total economic impact, the value of this event to the state and its hospitality partners is undeniable.
The seven day tournament will attract an estimated 50,278 out of town visitors with their total spending impact reaching greater than $92 million. The economic impact of this influx of visitors on local businesses will produce $26 million in labor income and support 832 jobs.